Revenue And Customers Shape The New Business Case For Process Excellence
This new Forrester report by Clay Richardson focuses on the re-framing of Business Process Management (BPM) initiatives for not only internal process improvement, but also focusing enterprise architects on:
- Accelerating customer acquisition and revenue
- Protecting current business opportunities and revenue
- Increasing up sell/cross-sell abilities
This ties into my previous post which gave an overview of the trends in BYOA and Customer Facing Apps. The full report can be downloaded here:
Forrester: Revenue And Customers Shape The New Business Case For Process Excellence