Forrester Report: Revenue, Customers and BPM

Forrester BPM Report-Revenue and Customers Shape Process Excellence

Revenue And Customers Shape The New Business Case For Process Excellence

This new Forrester report by Clay Richardson  focuses on the re-framing of Business Process Management (BPM) initiatives for not only internal process improvement, but also focusing enterprise architects on:

  • Accelerating customer acquisition and revenue
  • Protecting current business opportunities and revenue
  • Increasing up sell/cross-sell abilities

This ties into my previous post which gave an overview of the trends in BYOA and Customer Facing Apps.   The full report can be downloaded here:

Forrester: Revenue And Customers Shape The New Business Case For Process Excellence

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